How Well University.TV measures visits.

Well University.TV uses first-party analytics to understand which visits are real, which teaching and booking paths are working, and whether paid clicks are producing actual sessions.

We store first-party session logs in Supabase. These logs can include timestamp, landing page, referrer, ad attribution parameters such as gclid and UTM values, approximate geo routing context, user agent, and assigned bucket.

Leads, bookings, newsletter submissions, and patient scheduling details are handled by GoHighLevel. We do not duplicate those GHL records into Supabase for this v1 site.

We also use Vercel Web Analytics and Google Analytics 4 to understand site performance and funnel events.